Our 2024 holiday campaign for Walmart explores the magic that happens when you “give the gifts that show you get them.” We brought this to life in a :60 anthem, and through IP spots that reunite the casts of Gilmore Girls, Crazy Rich Asians, and Spongebob.
It showed the magic that can happen when you tap in to the right fandom at the right time.
The reception for Gilmore Girls alone earned us a trending spot on YouTube, Tik-Tok, and Reddit, 330+ organic press on Forbes, Us Weekly, Cosmo, NY Post, People, Bustle, Deux Moi, and multiples unpaid media segments on the Today Show, Entertainment Tonight, E!, and The Tonight Show with Jimmy Fallon.
Anthem :60
Selected press:
