When I started working on a financial client, I didn’t know what an ETF or a stock ticker was. So my only approach was to humanize these concepts. OppenheimerFunds Multi-Factor ETFs rebalance their five factors monthly to respond to a changing economy. What the eff does that mean?
First, for this spot, we asked a simple question: Investment factors are like your five senses. Are you using the right ones?
Agency: McCann
Client: OppenheimerFunds
Copywriter: Jacob Bakkila
Awards: Gold MIDAS 2018 (non-broadcast video), Silver MIDAS 2018 (integrated campaign), Finalist MIDAS (interactive)
Then I translated it into music and built a fun interactive unit on Wall Street Journal:
Animated pre-roll:
Finally, we took our show on the road at the world’s largest exchange-traded fund conference (oh, weird, you haven’t been..?):