Travis Scott launched CACTI Spiked Seltzer in early 2020 and I was lucky to work on the launch and brand-building.
The following are some faves from over the year, from packaging design, to social designs and video.
For the Cacti ‘Margs’ launch, I designed the packaging more like a streetwear fashion drop than another RTD cocktail.
Clients: Anheuser-Busch & Travis Scott
CW: Leah Jarem
Cacti’s first product shoot:
Travis Scott Hype Vid:
Some fave designs for Cacti’s IG feed:
