Our 2024 holiday campaign for Walmart explores the magic that happens when you “give the gifts that show you get them.” We brought this to life in a :60 anthem, and through IP spots that reunite the casts of Gilmore Girls, Crazy Rich Asians, and Spongebob.
The reception for Gilmore Girls alone earned us a trending spot on YouTube, Tik-Tok, and Reddit, 330+ organic press on Forbes, Us Weekly, Cosmo, NY Post, People, Bustle, Deux Moi, and multiples unpaid media segments on the Today Show, Entertainment Tonight, E!, and The Tonight Show with Jimmy Fallon.
Winner, 2025 Clio Entertainment for Branded Entertainment & Content in Film- Silver
Winner, 2025 Clio Entertainment for Partnerships & Collaborations - Silver
We made all parts of the campaign shoppable, and even released a 26-minute-long shoppable ambient room (the first of its kind) of the iconic Luke’s Diner from Gilmore Girls.
>> Anthem :60
>> selected press
